Market context

I have a recommendation from an additional application tour from Cem Kaner.

"Testers should be touring the market context as well as the product itself. For example, a lot of customer expectations are best discovered from regulations, competitive products, magazine articles or books about this class of product."

I like it.

I'm trying to figure out a new mnemonic that works with the new letter "M." I'm thinking FCC CUTS VIDS could become FCC VICDUM TSS. Perhaps I can remember that some fictitious company "TSS" was a victim of the FCC.

I guess I'll have to keep thinking about it.
HeuristicsMichael Kelly