The performance pitch

Stoyan Stefanov recently posted a fantastic set of slides on pitching better website performance. The slides look at different websites and how performance affected the core business. It's a cool idea. I think material like this is useful for a variety of reasons, but most of all because it provides insights into how I can better transform my technical work into something that talks about business value. Each slide is a mini case study on looking at a company and translating performance into a business driver important to them. As testers, we need to be good at that. The more exposure we get to materials like this, the easier it becomes to recognize similar opportunities in our own organizations.